Digital Marketing Specialist-Emphasis on Social Media and E-Newsletter- Hybrid

Texas Medical Center-Houston, TX

Digital Marketing Specialist-Emphasis on Social Media and E-Newsletter- Hybrid

Location: Texas Medical Center-Houston, Texas


Category: Media/Communications

McGovern Medical School at UTHealth Houston

Requisition #: 230002KC

Position Summary:

Responsible for formulating strategies and creating content for digital marketing.

Position Key Accountabilities:

  1. Plans and executes digital and direct response marketing campaigns on social media, banner ads, email marketing, video marketing and the web content management system.

  2. Analyzes and tracks reporting models in digital marketing and generates monthly reports on all campaigns.

  3. Collaborates with internal stakeholders and marketing team members to advance projects and maintain a positive image of the practice.

  4. Generates and syncs digital directory listings on various internet platforms such as Google My Business, YELP, Healthgrades, etc.

  5. Utilizes Google Analytics for measuring Key Performance Indicators (KPIs), reporting, etc.

  6. Customizes email marketing campaigns and pay-per-click ads to meet the needs of the customer and to enhance the image of the practice.

  7. Enforces brand standards and creates customizes digital ads that conform to the practice’s standards.

  8. Responds promptly and courteously to all internal customers and external vendors.

  9. Assists with content management and maintenance.

  10. Ensures all protocol is followed for patient privacy in any promotional material.

  11. Crafts Search Engine Optimization (SEO) content for use on external website and digital marketing advertisements.

  12. Acquires insight into online marketing trends and keep strategies up-to-date.

  13. Supports department-based goals to contribute to the success of the practice.

  14. Maintains confidentiality per HIPAA guidelines in regards to patient information.

  15. Performs other duties as assigned.

Aditional Information:

Status: Full-time/Exempt position

Schedule: Hybrid schedule (remote shcedule but will need to go into the office periodically)- Do have to live in the state of Texas to work with the remote position.


Demonstrated experience using Google Ad Words. Current Google certification preferred.

Minimum Education:

Bachelor’s degree in digital marketing or related field.

Minimum Experience:

Three years of related work experience in digital marketing or education in lieu of experience. Experience in the healthcare field preferred.

Physical Requirements:

Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects.

Security Sensitive:

This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215

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University of Texas Health Science Center at Houston (UTHealth)

Established in 1972 by The University of Texas System Board of Regents, The University of Texas Health Science Center at Houston (UTHealth) is Houston’s Health University and Texas’ resource for health care education, innovation, scientific discovery and excellence in patient care. The most comprehensive academic health center in the UT System and the U.S. Gulf Coast region, UTHealth Houston is home to schools of biomedical informatics, biomedical sciences, dentistry, nursing and public health and the John P. and Kathrine G. McGovern Medical School. UTHealth Houston includes The University of Texas Harris County Psychiatric Center, as well as the growing clinical practices UT Physicians, UT Dentists and UT Health Services. The university’s primary teaching hospitals are Memorial Hermann-Texas Medical Center, Children’s Memorial Hermann Hospital and Harris Health Lyndon B. Johnson Hospital.

UTHealth Benefits

UTHealth Houston offers a comprehensive and competitive benefits package. For more information on our benefits programs please refer to the UTHealth Houston Office of Benefits Website.

Equal Employment Opportunity Statement

UTHealth Houston is committed to providing equal opportunity in all employment-related activities without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender identity or expression, veteran status or any other basis prohibited by law or university policy. Reasonable accommodation, based on disability or religious observances, will be considered in accordance with applicable law and UTHealth Houston policy. The University maintains affirmative action programs with respect to women, minorities, individuals with disabilities, and eligible veterans in accordance with applicable law.

UTHealthHoustonhas adopted a policy consistent with CMS regulations to protect our patients and university community from exposure to COVID-19. This policy affects all employees, residents, fellows, students, contractors, new hires, visiting scholars program participants, adjunct faculty, and volunteers who work, train, or collaborate at the John S. Dunn Behavioral Science Center.

In addition, all UTHealthHouston​​​​​​​employees who are assigned to work at a location that is subject to the affiliated partner’s hospital, clinical offices, or agency are required to abide by UTHealth’sHoustonrules and regulations, as well as the affiliate’s rules and regulations, including COVID-19 vaccination and safety requirements.

Work location is based on the needs of the department and may be adjusted.