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UT Health Digital Marketing Specialist- Marketing in Texas Medical Center-Houston, Texas

Digital Marketing Specialist- Marketing

Texas Medical Center-Houston, Texas

Hot

Media/Communications

McGovern Medical School at UTHealth

Requisition #: 2200001N

Position Summary:

Responsible for formulating strategies and creating content for digital marketing.

Position Key Accountabilities:

  1. Plans and executes digital and direct response marketing campaigns on social media, banner ads, email marketing, video marketing and the web content management system.

  2. Analyzes and tracks reporting models in digital marketing and generates monthly reports on all campaigns.

  3. Collaborates with internal stakeholders and marketing team members to advance projects and maintain a positive image of the practice.

  4. Generates and syncs digital directory listings on various internet platforms such as Google My Business, YELP, Healthgrades, etc.

  5. Utilizes Google Analytics for measuring Key Performance Indicators (KPIs), reporting, etc.

  6. Customizes email marketing campaigns and pay-per-click ads to meet the needs of the customer and to enhance the image of the practice.

  7. Enforces brand standards and creates customizes digital ads that conform to the practice’s standards.

  8. Responds promptly and courteously to all internal customers and external vendors.

  9. Assists with content management and maintenance.

  10. Ensures all protocol is followed for patient privacy in any promotional material.

  11. Crafts Search Engine Optimization (SEO) content for use on external website and digital marketing advertisements.

  12. Acquires insight into online marketing trends and keep strategies up-to-date.

  13. Supports department-based goals to contribute to the success of the practice.

  14. Maintains confidentiality per HIPAA guidelines in regards to patient information.

  15. Performs other duties as assigned.

Certification/Skills:

Demonstrated experience using Google Ad Words. Current Google certification preferred.

Minimum Education:

Bachelor’s degree in digital marketing or related field.

Minimum Experience:

Three years of related work experience in digital marketing. Experience in the healthcare field preferred.

Physical Requirements:

Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects.

Security Sensitive:

This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215

If you are looking for a great healthcare career in Houston, visithttp://go.uth.edu/careers!

University of Texas Health Science Center at Houston (UTHealth)

Established in 1972 by The University of Texas System Board of Regents, The University of Texas Health Science Center at Houston (UTHealth) is Houston’s Health University and Texas’ resource for health care education, innovation, scientific discovery and excellence in patient care. The most comprehensive academic health center in the UT System and the U.S. Gulf Coast region, UTHealth is home to schools of biomedical informatics, biomedical sciences, dentistry, nursing and public health and the John P. and Kathrine G. McGovern Medical School. UTHealth includes The University of Texas Harris County Psychiatric Center, as well as the growing clinical practices UT Physicians, UT Dentists and UT Health Services. The university’s primary teaching hospitals are Memorial Hermann-Texas Medical Center, Children’s Memorial Hermann Hospital and Harris Health Lyndon B. Johnson Hospital.

UTHealth Benefits

UTHealth offers a comprehensive and competitive benefits package. For more information on our benefits programs please refer to the UTHealth Office of Benefits Website.

https://www.uth.edu/benefits/benefits-summary.htm

Equal Employment Opportunity Statement

UTHealth is committed to providing equal opportunity in all employment-related activities without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender identity or expression, veteran status or any other basis prohibited by law or university policy. Reasonable accommodation, based on disability or religious observances, will be considered in accordance with applicable law and UTHealth policy. The University maintains affirmative action programs with respect to women, minorities, individuals with disabilities, and eligible veterans in accordance with applicable law.

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