UT Health Director of Marketing, John S. Dunn Behavioral Sciences Center - UTHealth in Texas Medical Center-Houston, Texas
Director of Marketing, John S. Dunn Behavioral Sciences Center - UTHealth
Texas Medical Center-Houston, Texas
UTHealth Harris County Psychiatric Center
Requisition #: 2100028N
DIRECTOR OF MARKETING
JOHN S. DUNN BEHAVIORAL SCIENCES CENTER AT UTHEALTH
UTHealth is seeking a driven Director of Marketing to oversee the marketing, communications, and community relations functions of hospital-based programs within the Dunn Behavioral Sciences Center, which includes UTHealth Harris County Psychiatric Center and the Dunn Center Building. The Director will join at an exciting time as UTHealth is expanding it continuum of care with the opening of the Dunn Center Building in early 2022. Adding another 264 beds, the opening of the new facility will bolster the university’s behavioral health initiatives and address significant gaps in mental health care services in our communities.
The inaugural Director will develop and implement a strategic marketing plan that raises awareness of the Dunn Behavioral Sciences Center’s premiere programs and contributes to targeted census goals.
Serving as an ambassador of the Dunn Behavioral Sciences Center, the Director will implement a communication strategy that aligns with the marketing strategy and strengthens the center’s brand image as a leading academic institution that delivers the highest quality clinical care and exemplary service to patients.
Position Key Accountabilities
Develops, implements, and oversees all strategic marketing functions including the implementation of marketing campaigns for specific hospital-based programs. Works collaboratively with UTHealth Marketing and Communication to ensure plans are aligned with the university’s overall marketing strategy.
Manages the brand and reputation for the center’s hospital-based programs. Develops and implements a communication strategy that highlights excellence. Works collaboratively with the Office of Public Affairs to ensure plans are aligned with the university’s overall communication strategy.
Responsible for overall project management, project budgets, timelines, and the evaluation of project work.
Participates in the development of the marketing budget and maintains expenditures within the established budget.
Works collaboratively to support the Office of Public Affairs Media Relations team to maximize media opportunities that will enhance the center’s image.
Updates and maintains the center’s hospital websites, adhering to university brand standards. Establishes and maintains a social media presence as needed.
Develops and implements internal publications and announcements utilizing both print and electronic strategies.
Collaborates regularly with offices in UTHealth central administration, including Marketing and Communication, Public Affairs, and Development, to ensure a full integration between the center and UTHealth.
Annually conduct market research and updates the center’s files of all local inpatient and partial hospitalization programs.
Manages Human Resource activities for direct reports in regard to: recruiting and selection, training, development, mentoring, supervision and performance evaluations.
Responsible for the design, execution and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient and assets are safeguarded.
Performs other duties as assigned.
Superior verbal and written communication skills.
Bachelor’s degree in communication, marketing or related field.
Seven (7) years of related experience in marketing, public relations, or a related area. Experience in a healthcare setting as a marketing director or supervisor is preferred.
Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects.
This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215
If you are looking for a great healthcare career in Houston, visithttp://go.uth.edu/careers!
University of Texas Health Science Center at Houston (UTHealth)
Established in 1972 by The University of Texas System Board of Regents, The University of Texas Health Science Center at Houston (UTHealth) is Houston’s Health University and Texas’ resource for health care education, innovation, scientific discovery and excellence in patient care. The most comprehensive academic health center in the UT System and the U.S. Gulf Coast region, UTHealth is home to schools of biomedical informatics, biomedical sciences, dentistry, nursing and public health and the John P. and Kathrine G. McGovern Medical School. UTHealth includes The University of Texas Harris County Psychiatric Center, as well as the growing clinical practices UT Physicians, UT Dentists and UT Health Services. The university’s primary teaching hospitals are Memorial Hermann-Texas Medical Center, Children’s Memorial Hermann Hospital and Harris Health Lyndon B. Johnson Hospital.
UTHealth offers a comprehensive and competitive benefits package. For more information on our benefits programs please refer to the UTHealth Office of Benefits Website.
Equal Employment Opportunity Statement
UTHealth is committed to providing equal opportunity in all employment-related activities without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender identity or expression, veteran status or any other basis prohibited by law or university policy. Reasonable accommodation, based on disability or religious observances, will be considered in accordance with applicable law and UTHealth policy. The University maintains affirmative action programs with respect to women, minorities, individuals with disabilities, and eligible veterans in accordance with applicable law.
UTHealth does not currently have a mandatory COVID-19 vaccination policy. However, affiliated partners maintain their own immunization policies. All UTHealth employees who are assigned to work at a location that is subject to the affiliated partner’s hospital, clinical offices, or agency are required to abide by UTHealth’s rules and regulations, as well as the affiliate's rules and regulations, including COVID-19 vaccination requirements. UTHealth will endeavor to mark open positions which are subject to COVID-19 vaccination requirements marked accordingly.