UT Health Manager, Marketing & Creative Services - School of Public Health in Texas Medical Center-Houston, Texas
Manager, Marketing & Creative Services - School of Public Health
Texas Medical Center-Houston, Texas
UTHealth School of Public Health
Requisition #: 210001PN
Department: School of Public Health
Location: Texas Medical Center- Houston, TX (position has flexible remote option of up to 2 days/wk)
Position Type: Full Time/ Exempt
Responsible for all marketing and creative services for a school or unit. Collaborates with leadership and colleagues across the school/unit to develop marketing campaigns and communications strategies for internal and external audiences that translate branding and recruitment objectives into measurable outcomes.
Position Key Accountabilities:
Participates in the development and implementation of effective creative strategies that position the school/unit as a leader in education and research; informs and engages internal and external audiences through a broad range of web, print, and digital branded and/or visual designed marketing / communications collateral.
Recognizes and implements Key Performance Indicators to maximize ROI for all marketing initiatives. Tracks and measures marketing initiatives in order to monitor their effectiveness and reports outcomes to senior management.
Drafts strategic communications pieces on behalf of the Dean’s Office for both internal and external audiences, and coordinates with school leadership to ensure timely dissemination.
Oversees a team of staff responsible for social media marketing and management/editorial pipeline, and development/maintenance of school websites.
Conducts annual market research and updates the schools competitor files.
Manages the strategy and purchasing of advertising buys and integrates these programs with existing platforms and brand assets to connect with key stakeholders and drive student applications and enrollments.
Provides expertise in lead generation strategy and tactics and use of tactics to create preference and drive conversions on the path to enrollment.
Supports the writing, design and coordination of the production of digital communication and marketing materials.
Collaborates with Office of Public Affairs to ensure work created is aligned with university standards and existing campaigns.
Maintains financial accountability over marketing operational budget, monitoring expenses and taking measures to optimize spending.
Manages Human Resources activities for direct reports in regards to: recruiting and selection; hiring and termination, training, development, mentoring, counseling, performance evaluations, and salary planning.
Performs other duties as assigned.
Strong critical thinking skills; strong relationship building skills, networking, and customer service skills.
Adobe Creative Suite
Experience with publishing on SBMI website, social media and other digital formats
Google Adwords, Google Analytics, Google Data Studio, paid social media marketing, SEO
- Strong writing skills (samples preferred)
- Bachelors or Masters in Marketing, Multimedia or related field
- Five (5) years of directly related experience. May substitute required experience with equivalent years of education beyond the minimum education requirement.
- Exerts up to 50 pounds of force occasionally and/or up to 20 pounds frequently and/or a negligible amount constantly to move objects.
- This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215
If you are looking for a great healthcare career in Houston, visithttp://go.uth.edu/careers!
University of Texas Health Science Center at Houston (UTHealth)
Established in 1972 by The University of Texas System Board of Regents, The University of Texas Health Science Center at Houston (UTHealth) is Houston’s Health University and Texas’ resource for health care education, innovation, scientific discovery and excellence in patient care. The most comprehensive academic health center in the UT System and the U.S. Gulf Coast region, UTHealth is home to schools of biomedical informatics, biomedical sciences, dentistry, nursing and public health and the John P. and Kathrine G. McGovern Medical School. UTHealth includes The University of Texas Harris County Psychiatric Center, as well as the growing clinical practices UT Physicians, UT Dentists and UT Health Services. The university’s primary teaching hospitals are Memorial Hermann-Texas Medical Center, Children’s Memorial Hermann Hospital and Harris Health Lyndon B. Johnson Hospital.
UTHealth offers a comprehensive and competitive benefits package. For more information on our benefits programs please refer to the UTHealth Office of Benefits Website.
Equal Employment Opportunity Statement
UTHealth is committed to providing equal opportunity in all employment-related activities without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender identity or expression, veteran status or any other basis prohibited by law or university policy. Reasonable accommodation, based on disability or religious observances, will be considered in accordance with applicable law and UTHealth policy. The University maintains affirmative action programs with respect to women, minorities, individuals with disabilities, and eligible veterans in accordance with applicable law.